Trusted by 100+
Creating Marketing Clarity For Businesses of All Sizes
We help business owners reach using one guided platform, 1:1 coaching, and on-demand marketing services.
Why Most Businesses Struggle With Marketing... and how We Fixed It
The Reality:
- 71% of businesses don’t have a single marketing person on staff.
- Owners end up juggling marketing themselves or handing it to their admin.
- Agencies push complex retainers that no one inside the company understands.
- Hiring a marketing manager can cost $80K–$120K per year with no guarantee of results.
How We Fixed It:
- We built a simple system that organizes and manages your marketing in one place.
- Your team gets daily AI guidance so they always know what to do next.
- One-on-one coaching helps your staff become
Certified Marketing Assistants.
- When you are ready to scale, our fractional marketing managers can step in without long contracts or full-time costs.
The Result: Clarity, Confidence, and Growth
Before Spearlance, marketing felt like guesswork.
After Spearlance, your business finally runs marketing with structure.
You get:
- A clear plan every week so nothing falls through the cracks
- Daily direction from an AI assistant that keeps your team on track
- Guidance that turn “I’m not a marketer” into “I’ve got this”
- Fractional marketing support ready to step in when you need an expert
- Consistent, predictable growth without hiring a $100K marketing manager
Leadership Message
A Note from Our CEO, Garrett Handley
I used to be the one figuring out marketing on the fly.
In my family’s business, in higher education, and even for a $500m construction company, marketing was just “one more thing” I had to do.
That experience taught me how hard it is to grow without a clear system.
I built Spearlance to fix that.
We’ve helped clients generate tens of millions in revenue, reach the Inc. 5000 eight times, and finally get real results from their marketing.
Spearlance is the system I wish I had back then.
It keeps your team in control, confident, and consistent.
Who We Help
We help business owners who want clarity, consistency, and growth without hiring a full marketing team or depending on agencies.
Perfect for Businesses That:
- Don’t have a marketing person on staff
- Rely on an admin, office manager, or assistant for marketing
- Feel like they’re doing “random acts of marketing
- Are tired of agency retainers that never deliver
- Want their existing team to learn and actually get results
From Inc. 5000 companies to local service businesses, our system helps teams stay organized, take action, and grow with confidence.
Featured Clients
What Our Clients Say
