Multi-Location SEO Agency

Predictable growth for every location you open.

When the phones ring on a schedule you can count on, you can hire ahead, open the next location and build a company that is worth more every year. We build the websites, local SEO and AI search that get you there, and show you which locations are paying off.

Get a free proposal
Garrett Handley, founder of Spearlance

A 30 minute call with founder Garrett Handley. We review your site, your Google profiles and who outranks you in each market, then send a proposal with the first three fixes we would make, in writing. Yours to keep, whether you hire us or not.

Rated 5.0 on Google
300+websites built
Search Engine Land Awards 2026 Finalist badgeSearch Engine Land Awards 2026 Finalist
Clients on the Inc. 5000

A marketing agency for multi-location and service businesses, based in Concord, NH.

Sound familiar?

Your locations grew one at a time. Your marketing probably did too.

A site from one vendor. A Google profile set up by a manager who left. A form that emails an inbox nobody checks. The real cost is not the mess. It is growth you cannot plan: a strong month, a slow month, and no straight answer to which location is working or where the next dollar should go.

We replace the patchwork with one system built for steady, plannable growth:

  • A page and a Google Business Profile for every location
  • Call and form tracking on every page, tagged by location
  • One monthly report, broken out by location, in plain English

Running one location today? You get the same build, sized for you, and ready for location two.

"As the Marketing Director for a large construction company, I have multiple markets to consider. Garrett has taken each project with stride and given great recommendations on digital solutions."
Tabor L., Director of Marketing & Business Development, EmpireWorks Reconstruction (client since 2022, about 11 divisions)

We run the same setup for Mor-Sports Group, Invictus Northwest Group and Progressive Pediatric Therapy across three locations each, and for Dwyer Property Investments across several markets.

Rated 5.0 on Google

300+
Websites built
$200M+
Annual client revenue
8x
Inc. 5000 honors for our clients
5.0
Rating on Google
Our Work

Websites we built for multi-location and service brands

Bay State Group Builders website on desktop
Bay State Group Builders
Trophy Electric website on desktop
Trophy Electric
Tell My Story website on desktop
Tell My Story
Progressive Pediatric Therapy website on desktop
Progressive Pediatric Therapy
MyHomeVineyard.com website on desktop
MyHomeVineyard.com
Irish Coffee Pub website on desktop
Irish Coffee Pub
Invictus Northwest Group website on desktop
Invictus Northwest Group
EmpireWorks Reconstruction website on desktop
EmpireWorks Reconstruction
What we do

Websites, local SEO and AI search from one team

One team builds it, one team ranks it, and one report shows what each location brought in.

Websites

Websites that turn searches into booked calls

A page for every location and town you serve, built to load fast on a phone and track every call and form from day one.

READY
1/4 · Phone
Breakpoint
320 – 767 px
  • A page for every location and town you serve
  • Click-to-call and short forms on every page
  • Built to pass Core Web Vitals on a phone
  • Call and form tracking from launch day
  • You own the site and every login
  • Hosting, backups and updates handled
Data Sources

Every recommendation backed by your own data

We work from Google Search Console, Google Analytics, your Google Business Profiles, DataForSEO and your CRM. If we suggest a change, you will see the number behind it.

SpearlanceAI
Google Analytics
Search Console
Bing Webmaster
Microsoft Clarity
Lighthouse
OpenAI
Perplexity
Reddit
Google AnalyticsGoogle AnalyticsTraffic, sessions, bounce rate, conversions
Search ConsoleSearch ConsoleRankings, impressions, CTR, indexing
Bing WebmasterBing WebmasterBing rankings, crawl data, search queries
Microsoft ClarityMicrosoft ClarityHeatmaps, session recordings, rage clicks
LighthouseLighthousePage speed, accessibility, SEO scores
OpenAIOpenAIAI content analysis and optimization
PerplexityPerplexityAI search visibility, brand mentions
RedditRedditBrand sentiment, community discussions
What clients say

What clients say after years, not weeks

5.0
26 verified client reviewsRead them all
Ed W. - Perry Construction Management
Verified review

Garrett and Spearlance have exceeded my expectations for website development and maintenance. Garrett and the Spearlance team are extremely responsive and efficient. I will continue to work with Spearlance and would recommend them without hesitation.

Ed W. - Perry Construction Management
Verified review

Garrett and Spearlance Media have done so well for me and my business here in Southern California. I am very much looking forward to the next year utilizing their services. I had no idea how incredibly effective they would be. It has been nothing short of a gift to work with Garrett. I highly recommend all that he and his company have to offer.

Clayton W. - MyHomeVineyard.com
Janelle S. - Game Gen
Verified review

Spearlance is a pleasant company to work with! They offer creative and simple solutions to common problems. Through meetings and brainstorming they listen to your ideas and implement them in ways that positively impact your business. Our customer base grew because of Spearlance.

Janelle S. - Game Gen
Shane M. - Fairs.com
Verified review

Spearlance is the best agency we've worked with, and it isn't close. Garrett and his team bring a level of quality and attention to detail that's in a different league. They're truly collaborative, they take our ideas and elevate them, and just as often they suggest and build things we hadn't even thought to ask for.

Shane M. - Fairs.com
Todd W. - CLE Remodeling Co.
Verified review

We've been with Garrett and Spearlance for exactly 2 years now and I could not be happier. His redesign of our website and the SEO he provides has helped us immensely. We consistently rank in the top 5 in our market in all industry searches, including ChatGPT. Highly recommend Spearlance Media.

Todd W. - CLE Remodeling Co.
Michael T. - NY Times Best Selling Author
Verified review

I've worked with Garrett for five years, and his service has been exceptional! — Michael Tougias, NY Times Bestselling Author

Michael T. - NY Times Best Selling Author
Victor R. - Baystate Group Builders
Verified review

Very creative in designs, and attentive to what's needed to improve designs or marketing.

Victor R. - Baystate Group Builders
Verified review

Working with Spearlance has been a game changer for our business. Garrett and his team are nothing short of excellence!

Nelson V.
Verified review

Garrett and his team are very knowledgeable. In developing our new website, improving our SEO and Google standings, and managing our Google Ads, Garrett takes our feedback and runs with them to create a solid marketing strategy that shows results.

Teresa H. - Progressive Pediatric Therapy
Feb 24, 2025
Verenice H. - WishWell
Verified review

Working with Garrett from Spearlance was an incredible experience! His expertise was instrumental in scaling Wishwell and developing a strategic marketing plan. Garrett's ability to understand our needs, tailor a clear strategy, and deliver actionable solutions made a huge difference. Highly recommend!

Verenice H. - WishWell
Feb 17, 2025
Todd W. - CLE Remodeling Co.
Verified review

I met Garrett through his IG ad for Spearlance and I was extremely skeptical. After a lot of back and forth verifying his abilities, I could not be any happier. Our site visits and engagements have increased over 200% from last month and last year. We enthusiastically recommend Spearlance!

Todd W. - CLE Remodeling Co.
Jan 30, 2025
Gary H. - LeadFirst
Verified review

Garrett jumped into the middle of a very fast paced new product roll-out. He took existing direction and suggested impactful improvements in marketing and especially website design. The service levels of he and his team are great! — Gary Harpst, Founder, LeadFirst

Gary H. - LeadFirst
Jul 27, 2024
Patrick M. - Indispensable Marketing
Verified review

Spearlance Media has been an instrumental partner for our web design projects. Their ability to problem-solve, be responsive, and combine design elements that enhance visitor engagement and conversions is impressive. Their dedication and support are invaluable. I highly recommend Spearlance Media.

Patrick M. - Indispensable Marketing
Jul 17, 2024
Verified review

Working with Garrett was always a pleasure. He is a wealth of knowledge and has great insights and feedback. He was always organized, prepared and had a plan.

Jaclyn L. - Seashore Academy
Jul 17, 2024
Verified review

Very professional! Listens to your needs and delivers. I've worked with Garrett and his communication and feedback has been fantastic, would absolutely recommend!

Jamie J. - Game Gen
Jul 17, 2024
Verified review

Great job on our website. We definitely recommend his services.

American F.
Jeff K. - AssetLab
Verified review

Great communicator. Flexible, delivers on time, and was quick to let me know if there was ever uncertainty or a problem that we needed to address in a project.

Jeff K. - AssetLab
Jun 1, 2023
Zach W. - Zero To Microblading
Verified review

Garrett and Spearlance Media are game changers when it comes to marketing, web development, and project management. Projects are always done with expertise and detail, and he really cares about the final product. I recommend Spearlance Media without hesitation!

Zach W. - Zero To Microblading
Verified review

I started a new landscaping business and asked Garrett to build me a website. I would give him a 10 out of 10 for the whole experience. He was very professional and even after the website was built he answered any follow up questions I had. I highly recommend Spearlance Media.

Joseph K. - Premier Landscaping & Plowing
Feb 23, 2023
Verified review

Spearlance Media and Garrett Handley have been invaluable partners. Garrett has provided timely feedback and has always delivered ahead of schedule. His designs are cutting edge and have a clean professional look. We look forward to working with him in the future!

Paul B. - Baseline Web Design
Feb 21, 2023
Ashish S. - GajRaj Acquisitions
Verified review

It's an absolute pleasure working with Garrett. He is an extremely professional individual with full command of his craft. He created a fully functional first draft of the website within days. We have already retained him for our next project.

Ashish S. - GajRaj Acquisitions
Feb 13, 2023
Michael T. - NY Times Best Selling Author
Verified review

Garrett was great to work with. When my earlier web designer left me in the lurch I was desperate for quick and creative assistance. Garrett did all that and more. He is just the kind of partner you need to help your business grow. — Michael Tougias, NY Times Bestselling Author

Michael T. - NY Times Best Selling Author
Jan 13, 2023
Tabor L. - EmpireWorks Reconstruction
Verified review

Working with Spearlance has been a great experience. As Marketing Director for a large construction company, I have multiple markets to consider. Garrett has taken each project in stride and given great recommendations on digital solutions. I look forward to a long working partnership.

Tabor L. - EmpireWorks Reconstruction
Nov 2, 2022
Verified review

Five stars for Spearlance Media! I highly recommend Garrett at Spearlance. When I needed a website for my children's book, he listened carefully, supported my vision, and was extremely patient with my lack of technical knowledge. I am sharing this because I asked many questions about the process. Garrett not only shared his knowledge via Zoom but went one step further by emailing personalized videos to help me understand and navigate the website on my end. Beyond his patience and support, Garrett's technical expertise is unmatched. He designed my website exactly how I envisioned it. He listened to my funky ideas, asked clarifying questions, and crafted a functional, colorful site that appeals to children, families, and educators. That's what I needed, and I'm thrilled with the results. I should also mention that I changed the purpose of my website several times within my first year. Garrett responded to my emails, set up Zoom calls, and repeatedly took my vision and delivered a beautiful site without hesitation. Finally, because he is connected with many individuals and businesses, he has introduced me to others who have similar interests. With this, I firmly believe that his technical expertise, wide-ranging connections, willingness to share knowledge, and ability to listen & relate make him the best option when you are ready to launch your site.

Deb Prudhomme - Author
July 22, 2026
C.C. Evans-Puglise - Author
Verified review

Garrett and his team are phenomenal. Their excellence, responsiveness, and meticulous eye for web-design are unparalleled. I would not think of using anyone else.

C.C. Evans-Puglise - Author
July 21, 2026
Verified review

I couldn't be happier with the experience of working with Garrett and Spearlance on my Duda website. From the very first conversation, they listened carefully to every idea I brought to the table, and I had a lot of them! No matter how tricky or unconventional a request was, they found a thoughtful way to bring it to life without ever making me feel like I was asking for too much. Communication was excellent throughout the whole process - responsive, clear, and genuinely collaborative. It was obvious they cared about getting the details right, not just checking boxes. Their technical know-how and creative eye came together to solve problems I honestly wasn't sure had a solution. If you're looking for a designer who will actually listen to your vision and help you build something you're proud of, I can't recommend Spearlance enough.

Kateryna Reshetilo - Neologic
July 17, 2026
FAQ

Questions about multi-location SEO

Multi-location SEO is getting each of your locations found in its own market. Each location needs its own Google Business Profile, its own page on your site, its own reviews and consistent business details everywhere. We set those up and track the results by location.

Yes. Most of our clients started with one. You get the same website, tracking and reporting, sized for one market, so adding a second location later is a new page and profile, not a rebuild.

Each location gets its own call tracking number and its own form routing. Every call and form is tagged with the location and the page it came from, and your monthly report breaks the results out that way.

Yes. You own the site, the domain and every login. If you leave, it goes with you.

Our office is at 244-246 North Main Street, Suite 101, in downtown Concord, NH. We work with service businesses across the US and Canada, and local clients are welcome to stop by.

Find out which locations are leaking leads

In 30 minutes we look at your site, your Google profiles and who outranks you in each market. You leave with the three fixes we would make first, in writing. No pitch deck, no obligation.